The #Warpaint4Life campaign was first launched in 2014 to highlight the work of Look Good Feel Better and encapsulate the importance of make-up and positive self-image, particularly for women who are going through cancer treatment. It was developed with the help of 7after6, a collective of seven women, all employed within the advertising industry who donated their time, out of hours, to create the concept.
The second, pro-bono campaign has a greater focus on the word ‘warpaint’ and takes inspiration from 1940’s wartime posters, giving it an even more empowering and contemporary feel. The Lipstick bullet belt, make-up brushes and eyeshadow and blusher compacts in place of medals give it a unique and eye-catching twist.
Donating their time and bringing it to life in the studio were professional photographer, Josh Van Gelder, producer, Andrea Blood, International make-up artist, Caroline Barnes, fashion stylist, Tracey Lea Sayer, hairdresser Charley McEwan and Sian Hughes and Jo Smith from 7after6.
The stars of the campaign are Kinga, Lindi, Pip and Polly, all real women who are living with cancer, who benefited from a Look Good Feel Better Workshop.
All of the team involved in the campaign generously donated their time, skills and expertise
Women were encouraged to wear bright lipstick to help boost morale and disguise sorrow with Winston Churchill rationing all cosmetics except for lipstick.
“It felt so good to spend time without cancer being the focus of attention. For a couple of hours I focussed on something other than my diagnosis. LGFB was an important part of my healing process and I am so thankful that I attended the workshop and to be a part of the Warpaint4Life Campaign.” Lindi
“It made me feel so good inside and happy – it made me sparkle and giggle a lot! I was totally overwhelmed with the final pictures and could not believe the transformation. I loved every minute!” Pip
#Warpaint4Life won ‘Marketing Campaign of the Year’ at the Third Sector Awards in 2015