The Beauty Industry supporting women with cancer
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'FEEL BETTER FRIDAY' LAUNCHES

10 May 2012

Countdown to ‘Feel Better Friday’ – Friday 11th May! 

As the Beauty and Fragrance Industry’s flagship charity, Look Good...Feel Better (LGFB) is encouraging all its members, brands and friends to come up with fundraising initiatives to raise funds and awareness for LGFB on Friday 11th May – the first LGFB "Feel Better Friday”. 

Here’s what some of LGFB member brands have lined up:  

ESTEE LAUDER: a special in-house ‘Village Fete’ for all staff with a fantastic line-up of fundraising games and activities including a deluxe raffle, Origins Plant sale, Cupcake sale, ‘guess the shade’ competition and a special silent auction

CHANEL: Company ‘Bake Off’, raffle and encouraging sponsorship for the London-Brighton bike ride

BARE ESCENTUALS: Pamper Day with manicures, facials and make-overs, plus fundraising events in their offices and selected boutiques across the country, as well as a digital takeover on Facebook

REVLON: a number of exciting initiatives including a pre-screening of their new cinema advertisement, for which they will charge an entrance fee to be donated to LGFB.

KENNETH GREEN ASSOCIATES: “Feel Good Fete” with a Bring & Buy sale; luxury raffle, Dress down Friday; and “find the lipstick kisses” treasure hunt around the office

MAMA MIO: hosting a revolutionary Facebook takeover and will donate £1 for every Mama Mio Facebook share for the whole day

HEARST MAGAZINES:  Hearst, publisher of many of the UK’s top consumer magazines including Good Housekeeping, Cosmopolitan, Harper’s Bazaar and Psychologies will LGFB-ize its reception for the day!  Together with LGFB literature and a 3-minute LGFB DVD running on TV screens, LGFB’s new ‘kiss’ badges will be available to  staff and visitors in return for a minimum donation of £1   

LGFB Executive Director, Sarahjane Robertson, said: “Funds raised from ‘Feel Better Friday’ activities will help us reach challenging new goals in 2012 and beyond.  We are very grateful to all our wonderful member companies for recognising and highlighting the visible and psychological difference our service makes to women struggling through their cancer treatment.”  


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