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Securing editorial PR coverage in beauty trade publications for LGFB is just as important as achieving national and glossy consumer magazine exposure.   

We are always excited when magazines come to us looking for ladies who would like to take part in glamorous make-over features. 

One of our LGFB beneficiaries appears in a truly stunning feature in Vitality magazine which is published on behalf of  the British Association of Beauty Therapy & Cosmetology (BABTAC) and is distributed to all beauty consultants, hairdressers and therapists. 

What was initially planned as a double page spread  turned into 5 pages ... with a front cover shot that included our LGFB  Beneficiary.

This kind of trade coverage really does help reinforces the LGFB message to the beauty industry and also helps us encourage trained beauty consultants to become a volunteer in their local area.