#Warpaint4Life LGFB’s 20th Anniversary Advertising Campaign is revealed
We’re pleased to announce the launch of our 20th Anniversary Advertising Campaign - #Warpaint4Life, which highlights the importance of our free skincare and make-up workshops, masterclasses and self-help materials.
20 years is an important milestone for Look Good Feel Better and we needed a campaign which would enable us to take advantage of donated advertising space and that would also encapsulate the importance of make-up and positive self-image, particularly for women who are going through cancer treatment.
The campaign has been created by 7after6, a collective of seven women, all working within the advertising industry, with a shared passion and one ultimate goal; to create great creative work for an even greater good. They came together, out of hours, away from their day jobs to work at no cost with Look Good Feel Better to reach out to all women, with or without cancer, all over the UK.
Self-esteem is important and relevant to all women, it just happens to be in sharper focus for those who have cancer. The #Warpaint4Life campaign celebrates the power of ‘beauty’ and how, with the help of Look Good Feel Better, the perfect shade of blush, learning how to draw on missing brows and lashes or a bold lipstick can help women to face cancer with confidence.
To feel confident, in control and empowered in life is every woman’s right and Look Good Feel Better exists to make sure that cancer doesn’t take that away.
7after6 says; “We believe that every woman has the right to feel powerful, beautiful and confident. A desire to look good is not just about vanity, it’s about inner strength. Look Good Feel Better helps women living with cancer to be who they were before the illness. This campaign is a body of work designed to create awareness by engaging all women with an insightful and relevant message that evokes empathy, camaraderie and support. Beauty isn’t just beauty, it’s #Warpaint4Life.”
The campaign was then brought to life by photographer, Josh Van Gelder, producer, Andrea Blood, make-up artist, Caroline Barnes, stylist, Pippa Edwards, hair and wigs, Bjorn Kriscker - all of whom donated their time. A ‘behind the scenes’ film was generously created by Lucy Blakstad.
Sarahjane Robertson, LGFB Executive Director says; “I can’t put into words our gratitude to everyone who has made this eye-catching and thought-provoking campaign possible. In our 20th year we look forward to finding everyone’s ‘#Warpaint4Life’ item – that bold lipstick or transformative outfit.”