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Look Good Feel Better is delighted to announce the first ‘Festival of Fragrance’ at Selfridges in association with the Fragrance Foundation. This brand new, week-long series of events continues the longstanding relationship between Selfridges and LGFB, through which vital funds and awareness for the charity have been raised.

Focusing on Mother’s Day, celebrates the special cross-generational relationship between mothers, daughters and grandmothers and the memories that fragrances evoke.  The Festival of Fragrance is a chance to discover all that makes fragrance so personal and offers mothers and daughters a number of events to enjoy together through a love of scent.


The highlight of the Festival is an exclusive dinner on Monday 4th March, followed by an out-of-hours shopping experience – a first from the luxury retailer

Where: Selfridges, Oxford Street, London

When: Monday 4th March 2013

Time: 6.30pm arrival / finish: 9.30pm

Tickets£50 each (with a donation from each ticket coming to LGFB)  

How to Book0207 318 3438tickets must be pre-booked 


Those lucky enough to secure a ticket to this one-off event will enjoy:

  • Dinner at the fashionable HIX restaurant in Selfridges
  • Opportunity to hear leading, award-winning fragrance experts, Jo Fairley, Vicci Bentley, Persolaise and Odette Toilette talk about their personal passion for perfume and the fascinating world of fragrance, plus tips on how to choose fragrances
  • An EXCLUSIVE ‘OUT OF HOURS’ Shopping Experience. Finally, to end a near perfect evening, guests will then be able to shop in the world famous Selfridges’ Fragrance Hall after the store has closed to the public, giving them unrivalled access to fragrance consultants and offering them the chance to experience fragrance at their leisure.


In order to achieve a really positive amount for charity, each brand involved will make a donation of £1 per fragrance product sold during the Festival, allowing LGFB to further develop its unique Programme of helping women combat the visible side effects of cancer and cancer treatment through its free workshops at over 65 hospitals and cancer centres in the UK. Brands involved in the Festival include: niche fragrances such as Bella Bellissima, Creed and Robert Piguet as well as much-loved brands like Chanel, Mugler, Guerlain and Dior.