HELENA CHRISTENSEN DESIGNS HEADWEAR TO SUPPORT LGFB
The renowned photographer and former supermodel, Helena Christensen has teamed up with Danish founded international brand Christine Headwear to design an exclusive scarf range for women who have lost their hair. The two scarves are made from soft, natural bamboo viscose – each with a sophisticated, botanical print. They will be sold in 13 countries and a percentage from each sale will be donated to Look Good Feel Better worldwide.
For Helena Christensen, this projects gave her a possibility to deliver a personal message reflected through the look of two scarves; “It’s been an honour designing these scarfs for women who suffer from serious diseases or undergo harsh treatments, where they end up losing their hair. I’ve always loved wearing scarfs wrapped around my hair and I have a whole collection of lovely vintage scarfs. The print I designed is a reproduction of a photograph I took of a blooming cherry tree during energy. I felt the graphic looking branches with the tiny sprouting leaves worked well for the visual effect. I feel happy looking at these scarfs and I hope women will feel happy wearing them.”
“We are very proud of this special campaign with Helena Christensen and Look Good Feel Better, which we hope will reach many women, who are struggling with both the physical and emotional side effects of losing their hair due to critical illness. Our headwear designs are created for women, who have a special need for protection, and we are proud to design headwear, which makes them feel comfortable, covered and feminine in fashionable, Danish designs. To have a respected international style icon like Helena capturing this sensitive mission in her own two scarf designs is a great honour. We truly hope this campaign will inspire women who are suffering hair loss to feel stylish, more comfortable and confident”, says Tine Fuglsang, Founder and Sales and Product Director of Christine Headwear.
The scarves retail at £21.50 and £25.50 and Christine Headwear and will be available to buy from www.trendco.co.uk