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This year sees the return of Benefit Cosmetic’s hugely successful global philanthropy program: the Bold is Beautiful Project.  

Benefit has pledged for a second year to donate one hundred percent of its profits from its brow wax services during May to Look Good Feel Better and Refuge. In addition, any customer who purchases a brow wax service during the month will receive a complimentary full size Gimme Brow (worth £18.50). 

Personifying what it means to be bold and beautiful is campaign ambassador, actress, singer and presenter, Denise van Outen, who will lead the annual fundraising with a march through the streets of central London on Sunday 8th May.

The 4.5 mile route, starting and finishing in Cavendish Square, will allow walkers to take in some of London’s most famous sites – including Piccadilly Circus, Trafalgar Square and along the River Thames. But no march would be complete without a touch of glamour! Courtesy of Benefit Cosmetics, women and girls will be encouraged to start with minimal makeup, stopping at checkpoints throughout the route to receive beauty ‘touch-ups’ to their skin, lips, eyes, and of course, eyebrows, which will complete the look and give an instant eye-lift.

Speaking about her involvement Denise says: “I am truly proud to be a part of this year’s Bold is Beautiful campaign. Our incredible UK charity partners, Look Good Feel Better and Refuge, support women and children undergoing serious times of adversity and help them to regain a sense of self and wellbeing. I’ve had the pleasure of meeting some of these women and have been humbled by their experiences. I urge everyone to get involved as we attempt to raise as much money as possible for this amazing cause!”

To find out more and to sign up to the march visit