LOOK GOOD FEEL BETTER TEAMS UP WITH HEARST MAGAZINES FOR BEAUTY UNBOUND
We are delighted to have teamed up with member company, Hearst Magazines for their Beauty Unbound Campaign which was launched in the UK this month.
This unique multi-platform ‘beauty takeover’ encompasses editorial and advertising across the entire portfolio. Hearst already delivers 25% of beauty content pages in the UK and ‘Beauty Unbound’ is set to take the conversation even further, talking to one in three women across the portfolio. Already a member company, Hearst wanted to use this opportunity to help raise awareness for Look Good Feel Better.
All relevant titles have included a #Warpaint4Life advert in their May editions and we’ve also been supported editorially with articles in print and online in Best, Red, ELLE, Prima, Cosmopolitan, Good Housekeeping, Reveal, Sugarscape and Women’s Health.
On 16th April all of the brands participated in a ‘digital takeover’ where original content was posted on the hour, every hour and this included numerous mentions of the Look Good Feel Better programme.
This has been a fantastic opportunity for Look Good Feel Better which has resulted in increased website visits and social engagement, it’s also strengthened our relationship with all of the Hearst titles and we look forward to continuing to work with them on this annual activity.
Take a look at the online articles