BOLD IS BEAUTIFUL – EMPOWERING WOMEN AND GIRLS EVERYWHERE
We’re delighted to announce the launch of the Bold is Beautiful project in partnership with Benefit Cosmetics - an initiative which will raise vital funds and awareness for Look Good Feel Better and Refuge.
Throughout the month of May, Benefit has pledged to donate one hundred percent of its profits from its brow wax services to Look Good Feel Better and Refuge. In addition, any customer who purchases a brow wax service during the month will receive a complimentary full sized Gimme Brow (worth £18.50).
Supporting the campaign is TV and radio presenter, Sarah-Jane Crawford, who will be raising awareness for the initiative by encouraging women of all ages to rally together and join her on a fundraising march through the streets of central London on Sunday 10th May.
The 3.7 mile march, starting and finishing in Cavendish Square, will take walkers past some of London’s most iconic attractions including Marble Arch, Wellington Arch and Piccadilly Circus. As well as taking in the historical sights, participants will be encouraged to start with minimal makeup, stopping at checkpoints throughout the route to receive beauty ‘touch-ups’ to their skin, lips, eyes, and of course, eyebrows, courtesy of Benefit Cosmetics.
Beyond looking good and feeling good, is doing good – a sentiment felt strongly by campaign ambassador Sarah-Jane Crawford. Speaking about the initiative she said, “Empowering women to have big dreams and to take bold moves is something I passionately believe in!”
“Both Look Good Feel Better and Refuge undertake such incredible work within the UK. The charities support women experiencing very different challenges; however their goal to help them regain a sense of self and wellbeing is ultimately the same. I’m humbled to be a part of this campaign and to meet the wonderful women who have overcome adversity. I’ll be leading the march on Sunday 10th May and encourage you all to join me. It’s so easy, just go to www.boldisbeautiful.com to register. Come on, be BOLD, take part and make a difference!”
Benefit Cosmetics Managing Directors, Ian Marshall & Gail Bojarski explain:
“Brows have the ability to completely transform someone’s appearance. They frame your face, draw attention to your eyes, and can even take years off your look. Taking the proceeds from a service that creates such a remarkable change on the surface and donating them to charities that ignite a deeper change in the lives of women is the easiest way to look good and feel good doing it.”
Regional Bold is Beautiful Events
Brighton- 2nd May
Fashion Show at Churchill Square 2pm
Come along for manicures, mini makeovers, and personal styling throughout the day, in association with Debenhams.
Epsom- 14th May
Contouring and Ideal Eyes masterclasses, in-store at Boots
Call 01372 724423 for booking.